Selling on Allegro
Why
is it worth it?
We have noticed that many companies find it difficult to effectively manage their sales on Allegro. That’s why we have created a team of professionals with many years of experience, which combines high quality services with a flexible approach. Our mission is to respond quickly to market changes and adapt our strategy to the current needs of our clients.
What sets us apart:
Individual approach:
Every client is unique to us. We start with a thorough analysis of your business needs and goals to propose solutions best suited to your specific business.
Experience and professionalism:
We have extensive knowledge and experience in handling Allegro accounts, from small sellers to the largest companies with hundreds of millions in annual sales.
Innovative strategies:
We are constantly developing and implementing proprietary growth hacking methods that allow us to respond quickly and effectively to market changes, staying ahead of the competition and increasing sales.
What exactly do we do?
Allegro Ads
This is an advanced tool for managing advertising on Poland’s largest marketplace. In the last 12 months, Allegro reported ad spending of PLN 877 million. Allegro Ads campaigns allow scaling sales of listings that have not gained popularity organically.
The Allegro platform has a huge potential – almost 15 million active buyers who spend an average of PLN 3,800 annually. Among the available types of ads are sponsored offers (PPC model – pay per click), graphic ads such as template ads (logo and organic offer) and banner ads (desktop and mobile formats).
A new feature is video ads, billed on a CPM (cost per mille) model. Targeting of ads is done by keywords, product categories and demographics. Ads can be emitted both within the Allegro ecosystem and in the Google Ads system.
Key benefits of working with us on Allegro Ads
Sales
diversification
Thanks to our actions, we are able to revive zombie offers. The rate of such offers is much lower than organic sales.
High ROAS
Our campaigns usually achieve above-average results, which means a minimum of 20-30% higher ROAS than found in the client's account.
Effectiveness of
display ads
Display ads generate profits with ROAS similar to PPC model ads. In the largest campaigns, they reach up to 5 million.
Comprehensive
action
We build a complete keyword database that captures the specifics of a given Allegro account and responds effectively to buyers' inquiries on the platform.
Allegro support
At the same time, we take care to comply with Allegro’s rules and regulations, as any violation of them can negatively affect the rating of your account. Our team ensures compliance with the rules and regulations, which helps to maintain high quality service.
The key elements of a successful sale are a precise product description, high-quality photos and an analysis of the customer’s needs. Our service takes these aspects into account, ensuring that bids are attractive and accurately respond to customer inquiries. We work with a database of keywords to understand customer expectations and optimize bids for searches.
Benefits of working with us on Allegro service
Dynamic growth of accounts
We are able to grow Allegro accounts by several hundred percent year-on-year, working with both medium and large sellers on the platform.
Effective COS
management
Our methods of COS management are more effective than simply highlighting offers.
Personal growth hacking strategies
We regularly implement our own growth hacking strategies. Where competition is strong, we will find methods to get ahead of larger retailers.
Realistic analyses and reports
We prepare analyses based on the past performance of other sellers. This provides you with concrete information about the opportunities the platform offers you.
Allegro implementation
We recommend starting with a comprehensive analysis of sales on Allegro, including an analysis of the market, the breakdown of sellers, the range offered and sales results. Price is important to buyers, but it can be overcome by high quality products and exemplary order processing, which will prompt customers to give high ratings.
At the start, you need to choose the right technology solutions to integrate your sales system with Allegro. There are tools on the market such as Baselinker and online store engines that can integrate with Allegro and allow you to put up listings.
A well-crafted product feed will significantly reduce the amount of work needed to manage the content. Product attributes are also key, as some searches on Allegro are based on these attributes. If our listings are not properly prepared, some of the traffic may miss us.
Benefits of working with us on Allegro implementation
Comprehensive experience
We have experience with both small accounts that offer a few dozen products and the largest players whose annual sales exceed PLN 100 million.
A personalized approach
Our strategies take into account market specifics, product characteristics and customer expectations. Regardless of the scale of the business, we provide a customized approach and effective growth strategies.
Precise keywords
A robust keyword database is the answer to the needs of Allegro users. Our database is broad, but also precisely tailored to your products, ensuring highly converting traffic.
Allegro Audit
A review of the account by specialists allows you to identify deficiencies and make necessary improvements. An exemplary account is not enough to achieve high sales. In addition to fast logistics, it is important to have an attractive price and high quality products to stay ahead of the competition.
To begin with, we look at rating scores and participation in the Super Seller program, where even delays in communication can lead to loss of status.
We examine more than 30 tabs in the Allegro seller’s panel, checking the compliance of listings with the terms and conditions, the correctness of the selection of product images, and recommend a product presentation strategy to attract customers’ attention. Our comprehensive approach allows you to optimize your account and increase sales.
Benefits of auditing your Allegro activities
Complete List
Control
A ready-made checklist to follow to improve your account and avoid problematic situations.
Increasing Traffic
at Allegro
Optimizing your account can significantly increase your traffic on Allegro, attracting the attention of 20 million users who are eager to see your listings.
Growth Hacking for
Your Account
We will prepare for you growth hacking methods that you can implement on your account to achieve better sales results.
FAQ - Frequently Asked Questions
How do I set a daily or monthly budget for an Allegro Ads campaign?
If you don’t know how to do it, we will run test campaigns to collect unique data. Then, together, we will determine the optimal advertising budget and guaranteed return on investment of Allegro Ads.
What can be the maximum/minimum return on investment of Allegro Ads?
It depends on the industry and the margin imposed on products. For some, the appropriate return from Allegro Ads is PLN 10, for others PLN 30. Many factors affect the results, so we select them individually.
What does your Allegro Implementation service consist of?
Our Allegro Implementation service includes integration of product listings and optimization of titles with keywords, creation of tags, product series, and consultation and assistance in setting up your account. In addition, we offer support in creating logos, sales reports and sales strategies to maximize your profits.
Choose Your Path
Audit and entry strategy
Support during the configuration phase and comprehensive account management
Ongoing contact with a dedicated account manager
Do you want achieve growth and develop your brand on the marketplace?
Let's talk!
Grzegorz Maliszewski
Head of Business Development
Do you want to achieve growth and develop your brand on the marketplace?
Audit of activities and a plan to optimize campaigns
Leveraging the potential of other advertising formats
Strategy tailored to the industry
Do you want achieve growth and develop your brand on the marketplace?
Let's talk!
Grzegorz Maliszewski
Head of Business Development