Selling on Kaufland
Expand your sales with new opportunities with Kaufland.
What exactly do we do?
Comprehensive service
Reach out to the global community, sell more and increase your profits.
Kaufland Global Marketplace is a platform that allows online retailers to sell in markets: Germany, Czech Republic, Slovakia, Poland and soon Austria – from a single account. The platform not only facilitates access to international markets but also offers additional tools and support.
Benefits of working with us on Kaufland management
Support in setting up a merchant account
We will help you with the entire process of setting up your account, configuration and preparation to start selling. We will launch sales in the markets: Germany, Slovakia, Czech Republic, Poland.
Listing Offers
We will add and improve your listings. We will also check your current listings for quality of images, titles, descriptions, keywords.
Logistical support
We provide professional advice on logistics issues. In addition, we will prepare and implement all necessary system integrations.
Advertising activities
We will prepare and optimize your campaigns to increase traffic to your listings to drive better sales results.
Kaufland ADS
It is a tool that allows you to reach a group of new, potentially interested customers. It allows you to display sponsored products inside the platform, on category pages, as well as in search results. The billing model is very favorable and makes it so that the fee is charged only when a person interested in buying clicks on the offer.
In addition, the platform displays ads only when the merchant is in the Buy Box, so there is no cost risk at a time when the effectiveness of advertising may be limited.
Benefits of operating with us at Kaufland ADS
Increase visibility
and sales
Advertising will attract more customers to the offers, thereby increasing product interest and potential profits.
Cost control
Campaign optimization allows for rational and efficient use of the budget, generating high sales and an appropriate level of return.
Favorable CPC billing model
The fee is charged only when a customer clicks on an ad, which allows you to effectively manage your expenses and minimize unnecessary costs.
Activation bonus from Kaufland
Valid until December 31, 2024.
*The Pre-sale offer only covers additional commissions on sales on kaufland.pl and kaufland.at in the first three months after the launch of the respective sales channel. The terms and conditions of the Pre-Sale do not affect commissions on sales of products offered on kaufland.de, kaufland.sk and kaufland.cz channels: if sales are made on kaufland.de, kaufland.sk or kaufland.cz, the seller is still obliged to pay commissions depending on the sales category selected. After the 3-month promotional period has expired, the seller is obliged to pay the applicable sales commissions also on the kaufland.pl and kaufland.at channels. The Pre-sale offer exempting the payment of the basic fee for the use of the listed sales channels can be used by sellers who activate the kaufland.at or kaufland.pl channel between April 8, 2024 and December 31, 2024. If a kaufland.de, kaufland.cz or kaufland.sk channel has been activated even before the kaufland.pl or kaufland.at channels are activated, and the retailer subsequently activates the latter, the retailer will from then on be exempt from the monthly base fee for all Kaufland sales channels for the next three months. If the kaufland.de, kaufland.cz and kaufland.sk channels are not activated, the base fee will not be due until the 3-month Pre-Sale period has expired since the kaufland.pl or kaufland.at channel was activated. Sponsored Product Ads (SPA) discount means an instant discount of up to €200 per month for the activation of kaufland.pl and kaufland.at sales channels during the first three months after the launch of the respective sales channel (up to €600 in total per sales channel), provided the Sponsored Offers service is used. The discount applies only to the use of the Sponsored Offers service on the kaufland.pl and kaufland.at channels and cannot be transferred to the kaufland.de, kaufland.cz or kaufland.sk channels, or credited to other sales channels such as kaufland.pl and kaufland.at. The discount will be deducted from the invoice amount at the end of the month in which the service was performed. If the portion of the discount attributable to a given month is not used, it will be lost at the end of that month. The discount can be used for each sales channel, but only if at least one offer has been published on each channel.
FAQ - Frequently Asked Questions
What markets are we helping to enter?
For all possible/available. As of this moment they are Germany, Slovakia, Czech Republic, Poland and Austria.
What are the advertising opportunities on Kaufland?
In addition to sponsored product ads, Kaufland offers customized promotional campaigns that use various channels, such as the website, newsletters and social media, to direct customers’ attention to your offerings. With Kaufland’s multi-channel platform, Kaufland Global Marketplace, you can increase brand recognition and improve sales.
Choose Your Path
Audit and entry strategy
Support during the configuration phase and comprehensive account management
Ongoing contact with a dedicated account manager
Do you want achieve growth and develop your brand on the marketplace?
Let's talk!
Grzegorz Maliszewski
Head of Business Development
Do you want to achieve growth and develop your brand on the marketplace?
Audit of activities and a plan to optimize campaigns
Leveraging the potential of other advertising formats
Strategy tailored to the industry
Do you want achieve growth and develop your brand on the marketplace?
Let's talk!
Grzegorz Maliszewski
Head of Business Development